About C&L Strategy

Igniting transformation since inception - Founded on the principle that every business challenge is an opportunity waiting to be illuminated

Our Story

At C&L Strategy, we believe that the right guidance can transform any organization from struggling in the shadows to thriving in the light of clarity and purpose. Founded in Houston, TX, our approach combines analytical rigor with creative problem-solving, ensuring that every solution we deliver is both practical and transformational.

Like a carefully tended flame, sustainable business success requires the right conditions, constant attention, and expert guidance. We provide that expertise, helping organizations kindle their potential and maintain their competitive edge in an ever-evolving marketplace.

Our name itself reflects our mission - C&L Strategy, like a candle (CandL), illuminates the path forward for businesses seeking clarity, growth, and operational excellence. We don't just provide solutions; we light the way to lasting success.

Meet Our Founders

The visionaries behind C&L Strategy's strategic approach to business consulting

Leland "TJ" Jourdan II

Co-Founder & Strategic Advisor | LSS Master Black Belt

TJ brings elite academic credentials combined with battle-tested field experience. Holding graduate certificates from Duke University (Supply Chain Management) and University of London (Corporate Strategy), plus Lean Six Sigma Master Black Belt certification, he's proven his expertise in the world's toughest environments - from Bakken oil fields to international manufacturing operations across Africa and Asia.

Education & Certifications:

  • Duke University - Graduate Certificate: Supply Chain Management
  • University of London - Graduate Certificate: Corporate Strategy
  • Lean Six Sigma Master Black Belt - Process Excellence
  • Field Experience - Chevron, Hess, Liberty Energy

Colton Williams

Co-Founder & Financial Strategist

Colton's deep expertise in accounting, finance, and operational analytics provides clients with crystal-clear insights into their business performance. He specializes in illuminating financial opportunities and optimizing resource allocation for maximum impact.

Specialties:

  • Financial Planning & Analysis
  • Business Accounting & Compliance
  • Performance Analytics
  • Operational Excellence

Our Guiding Principles

The core values that illuminate every decision and guide every client relationship

Clear Vision

We illuminate the path forward with crystal-clear strategic vision, cutting through complexity to reveal actionable insights and opportunities.

Innovative Solutions

We spark creativity and innovation in every challenge we tackle, bringing fresh perspectives and cutting-edge approaches to traditional problems.

Guided Excellence

We navigate complex business landscapes with expert guidance, ensuring our clients reach their destinations with confidence and clarity.

Partnership Focus

We build lasting partnerships based on trust, transparency, and mutual success, working alongside our clients as dedicated allies in their growth journey.

Results Driven

We measure our success by the tangible results we deliver, focusing on outcomes that create real value and sustainable competitive advantage.

Continuous Learning

We stay at the forefront of industry trends and best practices, continuously expanding our knowledge to better serve our clients' evolving needs.

Based in Houston, TX

Strategically located in America's energy capital, we serve clients across the nation with the same entrepreneurial spirit, innovation, and results-driven approach that defines Houston's business excellence.

Entrepreneurial Spirit

We understand the hustle because we live it every day

Genuine Care

Your success is our success - we're invested in your journey

Straight Shooting

Honest insights and direct communication - no corporate speak

National Reach

Houston-based with a commitment to clients everywhere

Houston, TX

Ready to Work With Us?

Experience the C&L Strategy difference. Let's illuminate your path to success with strategic clarity, innovative solutions, and unwavering commitment to your growth.

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